Black Friday is here — and it’s completely different
Black Friday sales are in full swing, but Trisha Stuart is unimpressed. The 55-year-old retired nurse from Green Valley, Ariz. finished her shopping weeks ago — and did it all online.
She spent far less than usual — about $200 on an air fryer for her husband and gift cards for their four adult children — because, she said, “covid has put us on edge.”
Stuart and her husband, who has early-onset Alzheimers, aren’t traveling this year. When she does leave the house, it’s mostly to pick up groceries from Walmart.
Americans spent a record $5.1 billion online on Thanksgiving Day, according to Adobe Analytics. Because so many consumers started their holiday shopping in October and early November, Black Friday week just doesn’t hold the same frenetic appeal, analysts say.