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11-17-20

自由時報

黃靖媗

麥當勞將於2021年首度推出植物性肉類替代品

 

麥當勞將於2021年首度推出它的植物性肉類替代品品牌「McPlant」

「超越肉類與麥當勞共同創造了植物性漢堡肉排,將以McPlant平台的一部分供應」,超越肉類的發言人表示。

「植物性產品是目前的消費趨勢,問題不是麥當勞是否會進軍植物性產品,而是何時進軍」,麥當勞的執行長肯普欽斯基說。

麥當勞的競爭對手,漢堡王、白城堡,與Dunkin’品牌集團等品牌都有提供素食替代品。

麥當勞此舉有望將植物性肉類運動,置於美國社會主流的最前線。

McDonald’s to debut plant-based meat alternatives from 2021

 

McDonald’s will debut its line of plant-based meat alternatives - the McPlant - in 2021.

"Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform," a Beyond Meat spokesperson said.

"Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when," McDonald’s chief executive officer Chris Kempczinski said.

 

McDonald’s competition - other brands including Burger King, White Castle and Dunkin’ Brands Group Inc - also offer vegan alternatives.

This move from McDonald’s is expected to place the plant-based meat movement at the forefront in mainstream American society.