自由时报

黄靖媗

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麦当劳将于2021年首度推出植物性肉类替代品

 

麦当劳将于2021年首度推出它的植物性肉类替代品品牌「McPlant」

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「超越肉类与麦当劳共同创造了植物性汉堡肉排，将以McPlant平台的一部分供应」，超越肉类的發言人表示。

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「植物性产品是目前的消费趋势，问题不是麦当劳是否会进军植物性产品，而是何时进军」，麦当劳的执行长肯普钦斯基说。

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麦当劳的竞争对手，汉堡王、白城堡，与Dunkin’品牌集团等品牌都有提供素食替代品。

麦当劳此举有望将植物性肉类运动，置于美国社会主流的最前线。

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McDonald’s to debut plant-based meat alternatives from 2021

 

McDonald’s will debut its line of plant-based meat alternatives - the McPlant - in 2021.

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"Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform," a Beyond Meat spokesperson said.

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"Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when," McDonald’s chief executive officer Chris Kempczinski said.

 

McDonald’s competition - other brands including Burger King, White Castle and Dunkin’ Brands Group Inc - also offer vegan alternatives.

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This move from McDonald’s is expected to place the plant-based meat movement at the forefront in mainstream American society.